Block 3 | Constance House | Heng Pu Shi Jia
Constance House, a higher-tier extension of the Constance Club structure, primarily caters to individuals with an established foundation of interaction with the brand, who seek a deeper level of trust, intensive support, and integrated long-term services.
House's positioning is not about expanding its scale, but about maintaining relationship quality, service depth, and overall community trust density through a more prudent approach to taking on new clients.
Compared to Club, which focuses on building and extending brand relationships, House emphasizes deepening engagement on an existing foundation of trust, catering to higher-level needs for companionship, integration, and service.